Welcome to Demo Tape Online,

In this article I want to go into everything you need to know when you first start Sending Demos to Record Labels. You will also find a link to my Record Label Directory at the bottom of the page so you can start using the tips straight away.

Even though most of us are ‘do it yourself’ musicians these days there is still a lot to be gained from getting a record deal in terms of marketing and contacts. But you must always remember that once you have a deal there are no guarantees that you will have success…and if anything you will need to work even harder!

So with that in mind I have created a simple check list for you to use when Sending Demos to Record Labels:

1. Put full contact details on the CDR in case your information sheet is lost.

2. Make sure that your music is original but current and it’s a good idea to put your best song first on the demo.

3.

Even if you are a bedroom DJ make sure you play out live because a label won’t want to sign you if they can’t make money from your live shows as well.

4. Test your demo against chart music and make sure it sounds just as good. If you recorded it poorly it will go in the bin.

5. Only send in your best three songs.

6. Don’t send in a video instead of a CD, you will have more chance of going in the bin if you do.

7. Only send in a demo if it has been requested by the record companies.

8. Make sure the label is signing your kind of music.

9. Don’t send in your demo if your drummer sucks or you bass player can’t keep time. You need to make sure everything is in place before getting a deal.

10. Be honest – Is your music really good enough to sell hundreds of thousand of copies? If not don’t cry about it, just work until it is and then send in your demo.

Final thoughts.

If you just follow these simple rules you will have a much better chance of impressing the label.

Don’t forget that you can find a full updated Record Label Directory below.

Good luck.

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Article by Ashley Mason

Getting radio airplay is never an easy feat. It’s often very difficult to get ahold of radio hosts, or DJs, contact details and get them interested in your band’s music. If you manage to get ahold of a contact address to send music to there’s no guarantee they’ll play it – or even listen to it. To improve your chances of getting your work heard ensure you have met the following guidelines.

Make sure your demo sounds the best it can be. Get it professionally mixed and mastered to ensure it sounds its best.Make sure you send your music to radio stations or hosts that already play your style of music. This will increase your chances of getting airplay providing it gets heard.Find niche radio stations and markets to get you a much more targeted audience and potentially a better response rate. If your demo fits nicely with the style the DJ plays it’s possible they’ll back you in more ways than just playing your song on the radio.Do whatever you can to solicit your submission. Send an email. Write in advance. Call in advance if you have to.Address your demo to the person you want to receive the demo using their name. Personally addressed mail is much more likely to get opened.If you don’t get a response within a week or two, follow them up with a quick email and direct them to your promo pack.

To increase your chances of them listening to your work why not offer them a download link in your followup email? Some may be on the move or pushed for time and would be easier for them to download your tracks on the train or lunch break rather than dig through a pile of CDs.

Anything you can do to make your demo as accessible as possible is worth doing if you’re going to cut through the rest of the pile of demos. The main point here is to make things as easy as possible for your target DJs and hosts to hear your work and increase your chances of getting your music heard.

About the Author

Ashley Mason

Why not read more information on getting radio airplay and other music promotion tips and ideas for pushing your music further afield and getting heard.

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Article by Stephanie Ciccarelli

Whether it’s just a bit of spring cleaning for you or if you’re in for an all-out demo overhaul, updating a commercial demo from time to time is necessary. The lifespan of a commercial demo is determined by a number of factors. Common indicators that your demo or parts of a voice over demo may be past their prime are: Dates and Times mentioned in the ad copy; Music Selections Voice Age and References to Pop Icons and Events of Yesteryear.

Dates and Times: Marc Cashman received a question on Ask the Voice Cat about how often a voice talent should update their commercial voice over demo. Marc focused on the issue of dates and times, saying that if a product is mentioned to be older than two years, try to edit out the date or leave the dates out altogether when recording initially. For instance, if you have a commercial read in your demo about a model of a car that was ‘new’ in 2005, it might just be time to update that demo.

Music: Let’s look at the music factor now. Does the music sound retro? Are the sound effects in line with what you would expect to hear today? Are there cheesy synthesizers in the background? Music often sets the tone for a voice over demo and helps to establish your personal branding style. Don’t let styles of music that have been shelved for too long give clients the wrong impression of your production or music selection skills. There are many royalty-free music libraries out there that you can purchase updated music and sound effects from to keep your demos current.

Voice Age: If you recorded your commercial demo in the 80s or even the early to mid 90s, the demo itself may not only sound aged, but your voice may have matured since that recording, too. Voices age, just like your bodies do. A good example is the hesitation that the directors for the Transformers movie due out this summer had with guaranteeing that the original voice actors from the cartoon series in the 1980s would be cast again in their roles. I’m not certain if the vocal aging process is as noticeable in men, but the voices of women continue to mature until you are forty years old. That’s a lot of changing and readjusting to your voice and vocal technique in the span of a voice over career. Ladies, your voice will peak around the age of 40 – it will be your signature sound and technically, you’ll be in your vocal prime. That’s something I’ve always been told by singing teachers over the years when questions arose regarding longevity of a career. Their advice in that department was nearly always accompanied by the fact that women have years of vocal growth ahead of them and not to worry about postponing a singing career in your twenties.

And finally, we find ourselves again in ad copy refinement… References to Popular Icons and Events of the Past: If you have a spot that mentions a Beatles reunion with Paul, George and Ringo, it may be time to cut that bit. George Harrison passed away in 2001. If you have a reunion tour of a band or anniversary reference in the ad copy on your demo, make sure that it is still relevant or at least accurate. Perhaps it isn’t something in the popular realm but a political ad campaign. If the person isn’t currently running for office or did not succeed in their attempt, strongly consider removing that spot. It may confuse people who are listening to your demo, and of course, reveal the age of the demo. So, now you have the tools to evaluate the state of your commercial demo. Let us know what you dig up!

About the Author

Stephanie Ciccarelli is the VP of Marketing with Voices.com, the voice over marketplace hosting more than 10,000 professional voice talents. Stephanie is also the author of The Definitive Guide To Voice-Over Success.

Trying to produce your own voice over demo is like hitting the accelerator with the emergency brake on. www.voiceoverclub.com

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